Not Getting Sales on Faire Marketplace? Here’s Why and How to Fix It
If your Faire sales have slowed down or stopped, you’re not alone.
We hear this all the time:
“I used to get regular orders on Faire… but now it’s just quiet.”
“My products sell well everywhere else. Why not here?”
“Should I just give up on wholesale?”
Before you disappear from the platform (or start believing something is wrong with your products), let’s talk.
Because in most cases, the product is not the problem.
The real issue is this:
Faire doesn’t generate sales for you, you have to feed the system.
Faire is a powerful wholesale marketplace, but it’s not a guaranteed sales machine.
Listing your products and waiting for buyers is like opening a shop in the woods.
Yes, it exists, but nobody knows it’s there.
To grow, you need:
Visibility
Consistent traffic
A strategy for reorders
And yes… lead generation
Let’s break down why things stall and how to turn it around.
Why Your Faire Sales Have Slowed Down
When we audit Faire shops, we look at 3 core areas:
Are you showing up in search?
(SEO: titles, tags, keywords, images)Are buyers converting once they land?
(Clear descriptions, pricing, visuals)Are you bringing in new retailers consistently?
(Lead generation + outreach + Faire Direct uploads)
Most brands do the first one once, skip the second, and never do the third.
So the shop goes quiet.
The Real Game-Changer: Lead Generation
This is the turning point most brands miss.
If you want consistent wholesale orders, you need to bring your own retailers into the platform.
When you upload leads to Faire Direct, you are essentially telling Faire:
“Here are the type of shops that should be buying from me.”
And then Faire’s algorithm starts showing your brand to more stores like them.
This is how brands grow on Faire:
More leads → More orders → Better algorithm placement → More organic orders
It snowballs in your favour.
Where to Find Good Retailer Leads
Skip outdated wholesale list, most of those shops are closed or irrelevant.
Instead, use:
Instagram store location tags
Pinterest boards for boutiques
Google Maps (search by niche, e.g., “plant shop + Manchester”)
Independent gift store directories in your region or niche
And then manually check for:
✔ Recently active Instagram or website
✔ Aesthetic fit
✔ Their customer demographic matching yours
This takes time which is why most brands don’t do it.
Which is also why the ones who do… grow.
Why Uploading Leads to Faire Direct Works
Many makers worry:
“But I don’t want Faire to take my customers!”
Good news, they don’t.
You maintain full ownership of your retailer relationships.
Here’s what does happen:
Your brand gets boosted in search
Your shop gets shown to similar buyers
You become easier to discover across Faire
Consistent lead uploads = consistent orders.
Cold Emailing: Not Glamorous, But Extremely Effective
Wholesale is a relationship business.
Buyers don’t always order the first time they see you.
They are:
Budget planning
Seasonal buying
Rotating stock
Watching your brand to see if you last
So your job is to keep showing up.
Not pushy.
Not sales-y.
Just present.
Think nurturing, not chasing.
Your Faire Visibility & Sales Action Plan
If your sales have slowed, start here:
✅ Update keywords + tags→Helps buyers find you
✅ Reorder product gallery→First image determines click-through rate
✅ Refresh descriptions→Buyers need to understand why it sells
✅ Upload new retailer leads monthly→Signals Faire to boost your visibility
✅ Email outreach weekly→Keeps your brand top of mind for reorders
These are the exact steps we execute for our clients at Sona Wholesale Consulting and it’s what moves brands from quiet to consistent orders.
Final Word: Don’t Quit, Adjust.
Faire still works.
Wholesale is still growing.
Retailers are still buying.
But the brands that win are the ones who:
Show up consistently
Build relationships
Nurture stockists
Treat wholesale like a sales channel, not a “list and hope” platform
If your Faire shop has gone quiet, it’s not a dead end, it’s just time to strengthen your system.
Need Help? Let’s Do This Together.
We help small product-based brands:
Get found
Get stocked
Get reordered
So you can focus on creating what you love.
📩 Email: hello@sonawholesaleconsulting.com
📆 Book a free discovery call: Schedule here
Let’s get your Faire sales moving again. You don’t have to figure this out alone.
