Wholesale Growth Consulting

Based in London

hello@sonawholesaleconsulting.com

We help you grow your Faire wholesale sales so you can focus on what you love: creating amazing products.

Wholesale Strategy

We help you plan your growth with actionable strategies for Faire, marketing and repeat sales.

Faire Account Optimisation

We optimise your Faire storefront for visibility and conversions from product listings and SEO to seasonal campaigns so your brand stands out to 700k+ retailers on the platform.

Increase Re-Orders

A strategic reorder system with nurturing emails, personalised messaging and review generation designed to increase reorders and build long-term retailer relationships.

Find New Customers

We find and connect you with your ideal retail partners so you can expand your network without the overwhelm.

Wholesale Growth for Makers Who Dream Big

You’ve got beautiful products but growing your wholesale sales on Faire can feel like a guessing game.

Maybe your shop gets little traffic, buyers don’t reorder, or you’re just too busy making to figure it all out yourself.

And trade shows? Great for visibility but expensive and unpredictable without a solid system.

The truth is, adding a steady wholesale revenue stream to your business isn’t just nice to have it’s crucial for cash flow and long-term growth.
And honestly, who doesn’t love the sound of large, consistent orders coming in?

At Sona Wholesale Consulting, we help makers and small product-based brands turn their Faire wholesale sales into consistent, reliable income streams.

With our expertise in Faire marketplace, smart optimisation, simple systems and strategies that nurture your ideal retailers, you’ll finally see steady orders, not just one-hit wonders.

Client Success

We took a brand with zero orders on Faire and built a high-converting store from the ground up. By optimising their SEO, digital storefront and listings, and implementing a targeted outreach strategy, we secured 40 wholesale orders in the first 30 days.

This stationery brand increased re-orders through our strategic reorder system, combining customer segmentation, nurturing emails and personalised messaging to build long-term retailer relationships and consistent repeat orders.

We generated more 5-star reviews for this kids toys brand in just a few days using our messaging system, increasing reviews from 4 to 11 and improving their rating from 4.8 to 4.9 stars. This client is on track to achieve the Faire Top Shop badge next month.

Small business owner, founder of Sona Wholesale Consulting.

Jutta, Founder of Sona Wholesale Consulting

“I’ve spent 12+ years in retail and marketing when I started my own e-commerce brand 6 years ago, wholesale was the thing that truly changed everything. It turned inconsistent sales into steady income and gave me the freedom to keep creating.”

Our Services

Turn Your Faire Shop Into a Steady Source of Wholesale Income

Starter “The Faire Fix”

    • Full Faire Account Audit (SEO, listings, visuals)

    • Clear Prioritised Action Plan

    • Pricing & Promotions Review

    • Reorder + Lead Gen Recommendations

    • 60-min Strategy Call

  • Goal: Optimise your Faire store for visibility and conversion, so the right retailers can find, understand, and buy from you.

    Best for makers who want clear direction and quick wins without committing to ongoing management.

  • £450/one-time

    $600/one-time

  • +Social Media Strategy £650/$850 one-time

    • 1 Strategy Session

    • Social Account Review (Instagram + Pinterest + TikTok)

    • Content Calendar Building Optimised for Your Brand

    • Alignment with Faire promotions & product launches

Growth “The Wholesale Accelerator”

    • Faire Account Monitoring, Monthly Health Report

    • Store Page & Settings Optimisation

    • Faire SEO & Storefront Improvements

    • Product Listing Optimisation (up to 20 listings)

    • Titles, Tags & Descriptions rewritten for search visibility

    • Visual Audit (feedback on your product images + suggestions for improvements)

    • Pricing & Promotions Optimised to Increase Conversion and Maximise Profit

    • Nurturing Newsletter Email Template (for reorders) including creating x1 newsletter/month

    • Customer Segmentation & Messaging Strategy

    • Review Generation (scripts + follow-up system, reach out)

  • Goal: Boost your brand visibility, strengthen relationships with buyers, and turn one-time orders into loyal stockists.

    Best for growing brands making consistent sales but wanting to double their reorders.

  • £750/month

    $1000/month

  • +Lead Generation £400/$550 month

    We research and identify 50 aligned retailers who are a strong fit for your brand, so you’re not waiting to be discovered, you’re proactively growing.

    +Social Media Strategy £650/$850 one-time

    • 1 Strategy Session

    • Social Account Review (Instagram + Pinterest + TikTok)

    • Content Calendar Building Optimised for Your Brand

    • Alignment with Faire promotions & product launches

    +Visual Upgrade: Lifestyle Product Images and Videos (price on request)

    Contact us for more info hello@sonawholesaleconsulting.com

Pro “Full-Service Wholesale Partner”

    • Ongoing Faire account monitoring + monthly performance health report

    • Storefront, settings, and navigation optimisation (including creating collections to boost orders and SEO)

    • Full Faire SEO upgrade + ongoing refresh across listings

    • Product listing optimisation (up to 60 listings) titles, tags, descriptions

    • Visual audit and improvements on your product listings to boost retailer appeal

    • Pricing & Promotions Optimised to Increase Conversion and Maximise Profit

    • Weekly newsletter creation for reorders + campaign messaging

    • Customer segmentation and messaging strategy

    • Review generation system (scripts, follow-ups, outreach)

    • Lead generation: 50 aligned retailer prospects researched monthly

    • Outreach & Lead Nurture: Email templates, follow-ups, and automated outreach to turn leads into stockists

    • Monthly wholesale strategy call (trends, analytics, growth action plan)

    • Promotions planning + seasonal launch support

    • Priority support for questions, updates, and adjustments

  • Goal: Grow your Faire sales month after month with an agency that manages your visibility, reorders, and retailer outreach so you can focus on creating.

    Best for established brands who want a done-for-you partner to scale their wholesale business sustainably.

  • £1500/month

    $2000/month

  • +Post-Order Retailer Messaging £450/$600/month

    • Order thank-you messages after every order received

    • Shipping updates + tracking

    • Post-delivery check-ins

    +Social Media Strategy £650/$850 one-time

    • 1 Strategy Session

    • Social Account Review (Instagram + Pinterest + TikTok)

    • Content Calendar Building Optimised for Your Brand

    • Alignment with Faire promotions & product launches

    +Visual Upgrade: Lifestyle Product Images and Videos (price on request)

    Contact us for more info hello@sonawholesaleconsulting.com

For custom packages, please contact us at hello@sonawholesaleconsulting.com

Brands we worked with secured 13–16 extra wholesale orders in just 3 days through preparation, optimisation, and smart follow-ups.

If your market felt quiet, it’s usually a systems issue, not a product problem.

Want stronger results next market?

Book a free discovery call and let’s get your store ready.🚀

Faire Winter Market Results

Global map showing numerous blue location markers mainly in the United States and Europe.

Makers and creative businesses are the future and we’re here to help them thrive. Let’s grow your wholesale sales and get your products into shops around the world.”

- Sona Team

A woman wearing a beige shirt and blue apron shaping a clay vase on a wooden table in a pottery studio, with shelves of plants and pottery in the background.

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