From Side-Hustle to 70% Wholesale Revenue & Successful Brand Exit
The Brand: The Sun & My Soul (Wellness Gifting)
The Result: 3x Annual Growth, 300+ Global Stockists, and a Successful Acquisition in 2025.
The Challenge: The "Side-Hustle" Ceiling
When I founded The Sun and My Soul in 2019, I brought with me a strong professional background in retail and marketing. I understood consumer psychology and brand aesthetics, but like many founders, I initially focused those skills almost entirely on the B2C market.
While I understood how to build a beautiful brand, I initially viewed wholesale as just a small 'extra', a secondary stream that accounted for barely 10% of my total revenue. I had a product that retailers clearly loved, but I was still applying standard B2C tactics to a wholesale world. I lacked the specific B2B infrastructure needed to truly scale.
Everything changed in May 2022 when I registered on Faire. I had a massive realization: while I was chasing individual customers one by one, there was an entire world of retailers waiting for a professional, reliable partner.
I decided to stop treating wholesale as an afterthought and began treating it as a scalable engine. By applying the same strategic rigor and marketing discipline I had used throughout my career to my Faire storefront, I unlocked a level of growth I never thought possible.
The Strategy: The "Owner-Operator" Blueprint
I didn't just list my products, I treated Faire as a high-performance engine. I applied the same rigorous, daily management routine that I now offer my clients:
Omnichannel Integration: I turned my digital presence into a funnel. I shared my Faire Direct link on social media, included it in cold reach-out emails, and embedded the Faire Widget on my site to capture leads at 0% commission.
The Daily Discipline: I logged into the portal every single day. I monitored orders, tracked inventory in real-time, and solved shipping issues immediately. This "speed-to-solution" mindset built an authority moat.
Advanced Marketing Tools: I leveraged the full power of the Faire CRM, using customer segmentation, personalized newsletter templates, and strategic direct messaging to turn one-time buyers into loyal, repeat partners.
Operational Excellence: By maintaining lightning-fast shipping and a consistent launch schedule, I secured the Top Shop badge and maintained over 90+ five-star reviews.
The Results: From Founder to Successful Exit
Within two years of moving to a wholesale-first strategy, the business was transformed:
The Revenue Flip: The business moved from 10% wholesale to 70% wholesale revenue, creating a stable, predictable, and hands-off engine.
Exponential Scale: I successfully tripled (3x) my Faire revenue every single year.
A Global Footprint: I built a community of 300+ regular retailers who placed hundreds of orders annually, balancing out revenue during B2C "off-seasons."
The Ultimate Success: By building a profitable, automated wholesale brand with perfect reviews and Top Shop status, I created an asset that was highly attractive to buyers. I successfully sold The Sun and My Soul last year, proving that the systems I build aren't just for growth, they are for long-term wealth creation.
The "Brand Owner" POV: Why I Help Others Now
This is where we come in. I realized that many incredible brands are sitting on a goldmine, they just don't have the time to master the "B2B version of Amazon."
I don't look at your account as just a dashboard of numbers, I look at it through a Brand Owner’s eyes. I know the stress of holiday peaks, the stakes of inventory management, and the importance of every single 5-star review.
"I don't just teach these strategies, I used them to build, scale, and sell my own brand. I bridge the gap between global brand power and marketplace execution so you can focus on creating while I focus on your growth."
— Jutta, Founder of Sona Wholesale Consulting
Ready to make your brand the next success story?
I’ve lived the daily discipline it takes to maintain Top Shop status and a perfect 5-star reputation with hundreds of retailers. I don't just manage your account; I implement a proactive strategy to capture new leads and systematize reorders. By combining my 'Brand Owner POV' with proven Faire CRM tactics, I ensure your shop doesn't just get discovered, it stays profitable with a loyal, returning retailer base.
Let’s turn your Faire Store into a high-growth engine.
