Expanding the World’s #1 Shower Steamer Brand on Faire
The Brand
An undisputed powerhouse in the wellness space, this partner is the world's #1 Made in the USA shower steamer brand, trusted by over 10 million customers with more than $100M+ in lifetime sales. Because their main platform is Amazon and their team did not want to learn a new platform themselves, they were looking for an expert Faire wholesale team to manage and scale their presence on Faire.
The Challenge: Why Success on Amazon Doesn't Guarantee Success on Faire
Many founders believe that dominance on one platform automatically translates to another. However, Faire is the B2B version of Amazon, and it requires a completely different strategic lens.
The 4-Month Plateau: Despite their $100M+ legacy, this brand sat on Faire for four months with only a handful of orders.
The Marketplace Disconnect: Being a "Top Brand" on Amazon means nothing if your Faire "Filter SEO" is broken. They were buried in the wrong categories with poor listing health, proving that owning one platform does not guarantee you will own another.
The Decision: Recognizing that their internal team specialized in D2C rather than wholesale marketplace algorithms, they decided to bring in the experts at Sona Wholesale Consulting to bridge the gap.
The Overhaul: Where We Come In
This is exactly where our team shines. We don't just "manage" accounts, we re-engineer them for B2B conversion.
Listing Health Transformation: We took core listings from a mediocre 72/100 to a perfect 100/100 score. We maximized descriptions to 3,000 characters and filled all 8+ imagery slots to meet the expectations of high-end boutique buyers.
Category & Tag Optimization: We corrected foundational errors by moving products from incorrect categories into high-traffic wellness sectors. By pairing this with a complete refresh of backend product tags, we positioned the brand for maximum visibility in the Faire search algorithm.
Efficiency Trigger: By refining the SEO and visual hierarchy, we doubled the Click-Through Rate (CTR) on their organic and promoted listings in week one.
The CRM Engine: We implemented a 5-email cold outreach sequence, built out Klaviyo flows for cold outreach for thousands of Faire retailers, and segmented Faire customers for personalized, targeted emails, while leveraging Faire Direct (0% commission) to introduce their brand legacy to new retailers.
The 3-Month Performance Results: Sustained Marketplace Momentum
Over the course of our 3-month partnership, the brand consistently captured the strong marketplace traction its status deserves, yielding comprehensive performance metrics across the board:
Strong Traffic Generation: Shop visits grew steadily over the quarter, achieving a 20% increase in traffic compared to the previous baseline.
Consistent Conversion Lift: The shop’s overall conversion rate reached a stellar 3.5%, successfully outperforming the 3% Beauty & Wellness category average.
Robust Order Volume Growth: Order activity scaled up dynamically over the 3-month timeframe, significantly increasing the volume of 0% commission Faire Direct retailers through our targeted Klaviyo email strategies and reorders driven by personalized marketplace campaigns.
Exceptional Customer Satisfaction: The brand proudly maintained a flawless 5.0-star average rating backed by 100% 5-star reviews from their retailers, driven by our team taking over all customer service and platform messaging with a dedicated focus on building long-term relationships with retailers.
A Partnership for Scale
We are incredibly excited to continue working with this brand to turn their $100M legacy into a dominant wholesale engine. This first week proves that even the biggest brands need an expert team to navigate the specific nuances of B2B marketplaces.
"If you’re a category leader on Amazon but stagnant on Faire, it’s usually a technical disconnect, not a brand problem. That is where we come in. Within a week of partnering with this wellness powerhouse, we've solidified their Top Shop status and repaired their foundational SEO. We are now heading into the Faire Market with a high-conversion engine ready to turn their 10 million+ customer legacy into a dominant B2B force." — Jutta, Founder of Sona Wholesale Consulting
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