Sona | Faire & Mirakl Wholesale Management

The Brand

An undisputed powerhouse in the wellness space. This partner is the world’s #1 Made in the USA shower steamer brand, trusted by over 10 million customers with more than $74M+ in lifetime sales.

The Challenge: Why Success on Amazon Doesn't Guarantee Success on Faire

Many founders believe that dominance on one platform automatically translates to another. However, Faire is the B2B version of Amazon, and it requires a completely different strategic lens.

The 4-Month Plateau: Despite their $74M+ legacy, this brand sat on Faire for four months with only a handful of orders.
The Marketplace Disconnect: Being a "Top Brand" on Amazon means nothing if your Faire "Filter SEO" is broken. They were buried in the wrong categories with poor listing health, proving that owning one platform does not guarantee you will own another.
The Decision: Recognizing that their internal team specialized in D2C rather than wholesale marketplace algorithms, they decided to bring in the experts at Sona Wholesale Consulting to bridge the gap.

The 168-Hour Overhaul: Where We Come In

This is exactly where our team shines. We don't just "manage" accounts, we re-engineer them for B2B conversion.

Listing Health Transformation: We took core listings from a mediocre 72/100 to a perfect 100/100 score. We maximized descriptions to 3,000 characters and filled all 8+ imagery slots to meet the expectations of high-end boutique buyers.
Category & Tag Optimization: We corrected foundational errors by moving products from incorrect categories into high-traffic wellness sectors. By pairing this with a complete refresh of backend product tags, we positioned the brand for maximum visibility in the Faire search algorithm.
Efficiency Trigger: By refining the SEO and visual hierarchy, we doubled the Click-Through Rate (CTR) on their organic and promoted listings in week one.
The CRM Engine: We implemented a 3-email cold outreach sequence and leveraged Faire Direct (0% commission) to introduce their $74M brand legacy to new retailers.

The 7-Day Results: Immediate Marketplace Momentum

In just one week (May 1–8) compared to the baseline from their previous month (April 1–8), the brand finally began to see the traction its status deserves:

72% Traffic Surge: Shop visits increased in the first 7 days.
Instant Conversion Lift: The shop’s conversion rate rose to 3.6%, immediately outperforming the 3% Beauty & Wellness category average.
Order Volume Growth: Weekly sales volume increased, nearly doubling the previous month's baseline in just 168 hours.

A Partnership for Scale

We are incredibly excited to continue working with this brand to turn their $74M legacy into a dominant wholesale engine. This first week proves that even the biggest brands need an expert team to navigate the specific nuances of B2B marketplaces.

"If you’re a category leader on Amazon but stagnant on Faire, it’s usually a technical disconnect, not a brand problem. That is where we come in. Within a week of partnering with this wellness powerhouse, we've solidified their Top Shop status and repaired their foundational SEO. We are now heading into the Faire Market with a high-conversion engine ready to turn their 10 million+ customer legacy into a dominant B2B force." — Jutta, Founder of Sona Wholesale Consulting

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