How to Get the Faire Top Shop Badge & Why It Matters
If you sell on Faire, you’ve probably seen the Top Shop badge on other brand storefronts and wondered:
How do I get that badge?
Does it actually matter?
Will it help me get more wholesale orders?
The short answer is:
Yes, Top Shop status can significantly increase your visibility and conversion rate on Faire.
But it’s not luck, it’s earned.
And the good news?
Any small product-based brand can achieve it with the right approach.
Let’s break down what the badge means, how it boosts sales, and exactly what you need to do to get there.
What Is the Faire Top Shop Badge?
The Top Shop badge is awarded to Faire brands who consistently deliver an excellent experience to retailers.
It signals to buyers that your brand is:
Reliable
Quick to ship
Easy to work with
Loved by stockists
High quality
In other words, the badge builds instant trust.
And trust = sales.
How the Top Shop Badge Boosts Sales
Getting the badge helps in three major ways:
1. Higher Search Visibility
Faire rewards strong performance.
When you earn Top Shop status, your shop is more likely to:
Appear earlier in search results
Be recommended in “Brands You May Like”
Show up more in curated retailer feeds
More visibility → more traffic → more orders.
2. Increased Retailer Confidence
Retailers are cautious.
They want brands that are:
Consistent
Clear
Quality-focused
The Top Shop badge acts as social proof without them needing to dig for reviews.
It tells them:
“This brand delivers — you're safe ordering here.”
So they:
Order faster
Order more
Reorder more often
3. Better Conversion Rates
Even if you already get traffic, the badge can be the difference between a view and a sale.
Because the badge reduces buyer hesitation.
If candles are your vibe, prints, skincare, jewellery, ceramics, wellness, it doesn’t matter.
The badge increases trust no matter your niche.
So How Do You Earn the Top Shop Badge?
Faire doesn’t publish exact requirements, but after years of managing brand accounts and studying patterns across categories, here’s what we know:
✅ Consistent Shipping Times
Ship on time.
Every time.
If your lead time is 7 days, ship within 7 days.
Do not list unrealistic processing times just to look fast.
Consistency > speed.
✅ High Shop Rating (Aim for 4.7+)
To keep your rating strong:
Follow up after delivery
Ask for reviews when customers are happy
Resolve issues before they become public ratings
Small, proactive communication goes a long way.
✅ Low Order Cancellation Rates
Avoid:
Listing stock you don’t have
Changing prices mid-order
Canceling orders without explanation
Set your inventory and lead times realistically — not optimistically.
✅ Positive Retailer Feedback
Send thank-you messages.
Send reorder reminders at the right time.
Personal follow-up = long-term loyalty.
✅ Strong Visual + SEO Optimisation
This affects conversion + engagement, which affect your ranking.
If retailers don’t click → no badge.
If retailers click but bounce → no badge.
If retailers order + reorder → badge becomes possible.
Your images, titles, descriptions, and tags matter more than most makers think.
How Long Does It Take to Earn the Badge?
Most brands earn it in:
2–6 months with steady orders + strong fulfilment
Faster if you bring in your own stockists using Faire Direct (this is one of the biggest badge accelerators)
If you want the badge sooner:
→ Upload retailer leads monthly
→ Email them consistently
→ Drive your own wholesale traffic
Faire rewards brands who bring in business.
The Badge Isn’t the Goal, Consistent Sales Are
The badge is a result of:
Clear listings
Strong visuals
Consistent fulfillment
Good communication
Lead generation
Customer retention
All of which are things that also lead to:
More stockists
Bigger orders
Repeat orders
Predictable monthly revenue
The badge is simply the signal that your wholesale system is working.
Need Help Getting There?
This is what we do every day.
At Sona Wholesale Consulting, we help product-based brands:
Improve visibility with smart Faire SEO
Upgrade product photos + listings to boost conversion
Generate new retailer leads
Increase reorders through nurturing messaging
Build the consistency that earns Top Shop status
So you can focus on creating what you love, not figuring out the algorithm.
📩 Email us: hello@sonawholesaleconsulting.com
📆 Book a free discovery call here
Let’s get your shop seen, trusted, and consistently reordered.
Top Shop is absolutely within reach.
