How to Optimise Your Candle Listings on Faire for More Wholesale Sales
If you sell candles on Faire and your shop isn’t getting the traction you hoped for, don’t worry, this is a common challenge.
The good news?
Candles are consistently one of the most giftable, evergreen product categories on Faire. Retailers want candles but the shops that sell best are the ones that make their listings clear, compelling, and easy for retailers to buy.
Faire reports that high-quality product listings can increase conversion rates by up to 25%, which is especially important in a category where many brands can appear similar at first glance.
So what makes a candle listing “high quality” and how can you improve yours?
Let’s break it down.
The Two Parts of a High-Quality Candle Listing
Every strong product listing on Faire comes down to two things:
1. Imagery
Show the candle in context, retailers want to imagine how it will look on their shelves.
2. Description & Keywords
Help retailers understand the scent, the vibe, and the why.
Both matter because retailers cannot smell your candles through the screen.
Your job is to translate scent into sensory experience.
Optimising Your Candle Product Images
Faire’s recommended image structure works very well for candle brands:
Main product shot (white / light background)→Makes your listing look professional + clean
Lifestyle shot→Shows mood, interior style, giftability
Close-up shot→Highlights texture, label quality, vessel details
At minimum: 3–6 images per listing
Ideal: 6+ including one short video (more on that below)
Tips for Candle Brands:
Keep vessel colour accurate, avoid heavy filters
Show scale, include the candle on a shelf or in a hand
Use consistent lighting across your entire product range
Include a scent profile graphic (this converts very well, think: “Warm • Spiced • Cozy”)
Should You Include Video? Yes.
Even a simple 5–10 second clip works:
Rotate candle slowly
Show the flame lit
Capture how the light glows through the vessel
Video communicates ambience, which is what candle buyers are really shopping for.
Writing Candle Listings That Convert
This is where most candle brands lose sales, descriptions are too short, too vague, or too poetic.
Retailers want:
Scent notes
Burn time
Ingredients/materials
Who it’s perfect for (gifting language!)
Where it fits (self-care, home décor, seasonal, etc.)
Think:
“Help the retailer sell it.”
Product Title Structure
Fair, searchable titles look like:
Vanilla Clove Soy Candle — Warm, Spiced, Cozy Home Scent (8 oz)
Use keywords retailers will search for:
Scent profile: warm, floral, fresh, citrus, etc.
Occasion: gift, self-care, home fragrance
Material: soy, coconut wax, wood wick, handmade
Product Description Structure
Break descriptions into short, scannable sections:
Scent Profile:
Warm vanilla blended with spiced clove and amber. Comforting and cozy like a winter evening by the fire.
Details:
Burn time: 45+ hours
Wax: Soy / Coconut blend
Wick: Crackling wood wick
Vessel: Reusable frosted glass jar
Perfect For:
Holiday gifting, home rituals, boutique shelf displays
Why Retailers Love It:
Clean burning, high fragrance throw, beautifully giftable.
Pro Tip: Update Candle Listings Seasonally
You only need to do this quarterly, but it matters.
For example:
Fall/Autumn: Pumpkin spice / warm woods / amber
Holiday: Spices / pine / bakery scents / red berries
Spring: Floral / citrus / herbal
Summer: Fresh / ocean / botanic / fruit
Seasonal keywords = seasonal visibility.
Final Step: Review Your Candle Shop Like a Retail Buyer
Ask:
Would I know how this candle smells just from the listing?
Does the first image make me want to click?
Can I tell the burn time, size, and ingredients within 3 seconds?
Is the scent story clear and emotional?
If not, start there.
Small improvements → big conversion shifts.
Need Help Optimising Your Candle Listings?
At Sona Wholesale Consulting, we help candle brands:
✅ Improve product images for higher conversion
✅ Write scent-forward product titles & descriptions
✅ Add scent profile infographics that SELL
✅ Build giftable collections (especially for holidays!)
✅ Increase reorder rates + retailer loyalty
So you can focus on pouring + creating while your wholesale grows consistently.
📩 Email us: hello@sonawholesaleconsulting.com
📆 Book a free discovery call here
Let’s make your candles stand out and sell out.
