The Reorder System: How to Turn One-Time Buyers into Loyal Stockists
How to increase reorders on Faire and build consistent wholesale revenue
When it comes to growing your wholesale sales on Faire, most brands focus on getting new retailers.
But here’s the truth:
The easiest way to grow your wholesale revenue is to get your existing buyers to reorder.
A retailer who has already bought from you knows your quality, knows their customers like your products, and already trusts your brand.
So selling to them again is faster, easier, and more profitable than constantly chasing new buyers.
This is where having a Reorder System becomes essential.
Instead of waiting and hoping they come back…
You actively guide them back.
Let’s break down how to build a repeat-order engine that grows your wholesale revenue consistently without adding more stress to your plate.
Why One-Time Orders Happen (And How to Prevent Them)
Most one-time purchases happen because of one (or more) of these reasons:
No follow-up → The retailer simply forgot about you.
No reorder reminder →They restocked, but not from you… because you weren’t top of mind.
No personal connection → They liked the product, but didn’t feel connected to the brand.
No guidance → They didn’t know what to reorder, or how much.
None of this means your product isn’t great. It just means there was no system to nurture the relationship.
What Makes a Retailer Reorder?
Retailers reorder when they:
✅ Know the product sells
✅ Feel supported by the brand
✅ Are reminded at the right time
✅ Don’t have to think about what to order
Your job is not to “chase” customers.
It’s to make reordering easy and natural.
The Reorder System Framework
To turn one-time buyers into loyal stockists, your Faire brand needs three things:
A thank-you + welcome message
A reorder email workflow
A monthly newsletter they actually want to read
Let’s walk through each one.
1. The Thank-You + Welcome Message
Send this immediately after the retailer places their first order.
Why it matters:
It sets the tone. It shows you're present. It builds trust.
Simple Script:
Hi [Name],
Thank you so much for your first order. We’re excited to have you as a stockist!
If you need help choosing bestsellers for your store layout or reordering guidance, I’m always here to help.Your Name
Short. Warm. Human.
2. The Reorder Workflow (your real revenue engine)
Retailers are busy. They will not remember to reorder unless…
you prompt them at the right time.
Send follow-ups at:
14 days after order is received → Ensure sell-through & ask how the products are performing
30–45 days → Suggest a small reorder based on what sold first
60–90 days → Seasonal refresh + new product highlight
This creates consistent touchpoints without being pushy.
3. Monthly Newsletter They Actually Open
This is not a generic “Hey! We exist!” newsletter.
This is relevant + helpful updates.
Ideas:
Best-selling restock recommendations
Seasonal merchandising suggestions
New products dropping soon
Limited-run colours/scents
“What stores like yours are loving this month”
Your newsletter is how you stay top-of-mind without chasing.
Make Reordering Effortless
Retailers reorder when you make it:
✅ Clear what to order
✅ Easy to reorder quickly
✅ Obvious what sells well
Use:
Best Seller Collections
Low Stock Reminders
Reorder prompts inside thank-you messages
Remove the guesswork → increase the reorders.
Reorders = Predictable Revenue
Consistent reorders help you:
• Plan production with confidence
• Create predictable cash flow
• Reduce slow months
• Spend less time on constant outreach
• Grow wholesale steadily and calmly
This is what builds real business stability, not virality or luck.
If You Want Support Implementing This…
This is one of the core systems we build and manage for our clients inside our Faire Account Management service.
We help you:
Create reorder workflows that run on autopilot
Write proven nurturing email templates
Segment retailers to increase repeat orders
Track reorder timing + patterns
Grow wholesale revenue sustainably
So you can spend more time creating, and less time chasing orders.
Want help turning your one-time buyers into loyal stockists?
👉 Book a free discovery call:
https://calendly.com/sonawholesaleconsulting/30min
📩 Or email us directly:
hello@sonawholesaleconsulting.com
We’ll create a reorder system tailored to your products, your customers, your style.
Let’s grow your wholesale, sustainably!
