Architecting Sustainable Wholesale Growth
We manage your marketplace operations from Faire and Mirakl integration to Shopify B2B to build a scalable, year-round wholesale engine.
Scaling Brands through Wholesale Systems
Wholesale Success Shouldn’t Be Your Full-Time Job
You’ve poured everything into your products, but Faire requires a level of daily activity and optimization you don't have the bandwidth for. If your shop has trickling traffic and low re-orders, it’s because you’re too busy running a company to babysit an algorithm. We provide the infrastructure to automate your growth and manage your stockists, giving you your time and your energy back.
A Predictable Path to New Stockists
From first order to lifelong partner. We eliminate the silence by managing the entire lifecycle of your retail relationships. Through curated weekly newsletters, strategic brand updates, and personalized direct messaging, we build the long-term rapport your brand needs to flourish for years to come.
We don’t just wait for retailers to find you, we go out and get them. Our strategy combines high-level lead generation with precision-targeted marketplace attraction to put your products in front of the right buyers. By leveraging deep Faire expertise and outbound outreach, we scale your reach and secure the high-value stockists your brand deserves.
Stop losing revenue to buyers who ghost after their first order
The Strategy Behind Your Next Big Order
Wholesale Strategy
We help you plan your growth with actionable strategies for Faire, marketing and repeat sales.
We optimize your Faire storefront for visibility and conversions from product listings and SEO to seasonal campaigns so your brand stands out to 700k+ retailers on the platform.
Faire Account Optimization
A strategic reorder system with nurturing emails, personalized messaging and review generation designed to increase reorders and build long-term retailer relationships.
Increase Re-Orders
Find New Customers
We find and connect you with your ideal retail partners so you can expand your network without the overwhelm.
Your Brand, Everywhere That Matters
We synchronize your Shopify ecosystem with the world’s leading B2B marketplaces. By unifying your data across Faire, Mirakl network and Powered by People, we enable you to scale from independent boutiques to national retailers such as Nordstrom, Bloomingdale’s, West Elm, Target, Anthropologie, John Lewis, Ulta Beauty, Macy’s, and Kroger, all from a single source of truth.
Our Client Results Speak for Themselves
0 to 40
Orders in 30 Days
We took a brand with zero orders on Faire and built a high-converting store from the ground up. By optimising their SEO, digital storefront and listings, and implementing a targeted outreach strategy, we secured 40 wholesale orders in the first 30 days.
200%
Increase in Re-orders
We increased re-orders through our strategic reorder system for a stationary brand, combining customer segmentation, nurturing emails and personalised messaging to build long-term retailer relationships and consistent repeat orders.
3x
Five-Star Reviews in Days
We generated more 5-star reviews for this kids toys brand in just a few days using our messaging system, increasing reviews from 4 to 11 and improving their rating from 4.8 to 4.9 stars. This client has already secured the Faire Top Shop badge with our help.
Hear From Our Clients
"Working with Sona Wholesale has been amazing. Every detail of the Faire strategy they created for us was thoughtfully executed, and we're thrilled with the outcome. Their strategy didn't just optimize our shop, they 10x our revenue during the 2026 Winter Faire Market in January.
If you want to scale your brand with a data-driven partner who understands long-term growth, they are the only choice."
— Lea“Working with Jutta and Sona Wholesale has been a genuine pleasure and a strategic win for our business. Jutta and her team are sharp, competent, and deeply committed to our growth. After years of dealing with agencies that over-promise and under-deliver, Jutta has been a breath of fresh air. From day one, she has been transparent, honest, and relentlessly focused on our bottom line. I look forward to a long, productive partnership with Sona Wholesale Consulting.”
— Mike“Working with the team completely changed the game for our wholesale operations. They took over our Faire account seamlessly, allowing us to step back and focus entirely on fulfillment. They are incredibly professional, kind, and genuinely great to work with. Most importantly, they deliver: they 3x’ed our Faire sales. It’s a massive relief knowing our brand is in such capable hands. If you’re a founder looking to grow without the headache, you need to work with them.”
— Adam
Meet the Founder
“With 12+ years in retail and marketing, I’ve seen every side of the industry but nothing matched the impact of a disciplined wholesale strategy.
Six years ago, I launched an e-commerce brand where Faire Wholesale became the engine that changed everything. It transformed unpredictable cycles into a scalable, high-value asset, ultimately leading to a successful exit.
Now, I architect that same revenue-driving infrastructure for brands ready to dominate the B2B space.”
Jutta, Founder of Sona Wholesale Consulting
Our Services
Turn Your Faire Shop Into a Steady Source of Wholesale Income
Faire Store Optimization & Strategy Blueprint
Stop being invisible. Fix your algorithm ranking, optimize your setup, and start capturing retail traffic.
Faire Growth Partner - Full Account Management
Reclaim your time. Outsource your daily messages, logistics, and admin so you can focus on growing your business.
Retail Expansion & Sales Automation
Go on the offensive. Build a predictable outbound engine to pitch, land, and secure dream boutique accounts.
For custom packages, please contact us at hello@sonawholesaleconsulting.com
Wholesale Growth Hub
“We believe high-growth, design-led brands are the engine of the retail economy. Our mission is to provide the infrastructure you need to dominate the marketplace, scale your wholesale revenue, and secure your brand's presence in the world’s most prestigious retail doors.”
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