How to Get the Faire Top Shop Badge & Why It Matters
If you sell wholesale on Faire, standing out in a crowded marketplace is everything. Retailers are constantly looking for brands they can trust for quality products and reliable service.
That is where Faire Top Shop comes in.
Designed to recognize and reward top-tier performance, this program can significantly boost your visibility and credibility. In this post, we will cover what Top Shop is, the specific criteria required to earn it, and actionable tips to help you secure and keep the badge quarter after quarter.
What is Faire Top Shop?
Top Shop is an exclusive status created by Faire to highlight the platform's best-performing brands. When you meet all the program's criteria during a quarter, you earn the coveted Top Shop badge for the following quarter.
The Benefits: Why Top Shop Matters
Stand Out in Search Results: Your products will appear with a special Top Shop badge, immediately signaling quality and reliability to prospective buyers.
Filter Visibility: On a monthly basis, over 10,000 unique retailers actively use the Top Shop filter to narrow down their search results. Being badge-holder ensures you capture this high-intent traffic.
Build Instant Trust: Retailers ordering from a brand for the first time feel much more confident placing an order when they see the Top Shop credential.
The 6 Criteria to Qualify for Top Shop
Faire evaluates brands on a 3-month review cycle. To earn the badge, you must hit all 6 key criteria by the final day of the quarter (March 31, June 30, September 30, and December 31 at 23:59:59 PST).
Merchandising Score: Earn a minimum of 60 points by completing optimization tasks in your shop.
Orders: Fulfill at least 5 orders during the quarter.
Rating: Maintain a 12-month average rating of 4.8 stars or higher.
Late Shipments: Keep the percentage of orders shipped after the expected ship date at or below 10% (pre-orders and custom products are excluded).
Canceled Orders: Keep avoidable order cancellations at or below 3%.
Missing Items: Keep the percentage of shipments with missing items at or below 3%.
How to Get and Keep Your Top Shop Status
Meeting these benchmarks requires a proactive approach to store management. Here is how you can optimize your operations to check every box:
1. Boosting Orders
If you need to hit that 5-order minimum, take matters into your own hands rather than waiting for organic traffic:
Share your Faire Direct link to bring your existing network or social media followers straight to your Faire shop commission-free.
Send targeted email campaigns with a special promotion to encourage reorders from past customers.
2. Boosting Your Merchandising Score
Faire makes it easy to earn your 60 points by completing high-impact shop tasks. Focus on:
Adding new products to your catalog.
Uploading full descriptions and high-quality imagery or videos (at least 3 per listing).
Running a shop-wide promotion.
3. Maintaining High Ratings
Word of mouth and reviews drive wholesale confidence.
Use tools within the Faire app to deliver fast, responsive customer service.
Follow up with retailers after they receive their order to kindly ask for a review.
4. Avoiding Late and Canceled Orders
Fulfillment speed and inventory accuracy are critical for keeping your percentages low:
For late shipments: Monitor your shipping performance via the Customer Service page in your brand portal. If lead times are tight, adjust your settings to be more realistic.
For canceled orders: Keep your inventory strictly up to date and audit your product offerings every few months. (Note: Pre-orders are excluded from late and cancellation metrics).
5. Preventing Missing Items
Simple fulfillment checks can save your metrics:
Always print physical pick lists and double-check every single order against the packing slip before sealing the box. (Note: Damaged items are tracked separately and do not count against your missing items percentage).
The Review Cycle
Top Shop follows a strict quarterly schedule. Your progress will fluctuate as you gain orders and update listings, so keep a close eye on your dedicated Top Shop page in your brand portal to track your standing.
Q1: January 1 – March 31
Q2: April 1 – June 30
Q3: July 1 – September 30
Q4: October 1 – December 31
If you qualify, Faire will email you on the very first day of the new quarter, and your badge will immediately go live.
Even if you miss the mark in a given quarter, do not worry—you are instantly eligible to start working toward the next review cycle. By prioritizing strong customer service, smooth fulfillment, and an optimized storefront, you will set your brand up for long-term growth on Faire.
The Badge Isn’t the Goal, Consistent Sales Are
The badge is a result of:
Clear listings
Strong visuals
Consistent fulfillment
Good communication
Lead generation
Customer retention
All of which are things that also lead to:
More stockists
Bigger orders
Repeat orders
Predictable monthly revenue
The badge is simply the signal that your wholesale system is working.
Need Help Getting There?
This is what we do every day.
At Sona Wholesale Consulting, we help product-based brands:
Improve visibility with smart Faire SEO
Upgrade product photos + listings to boost conversion
Generate new retailer leads
Increase reorders through nurturing messaging and email marketing
Build the consistency that earns Top Shop status
So you can focus on creating what you love, not figuring out the algorithm.
📩 Email us: hello@sonawholesaleconsulting.com
📆 Book a free discovery call.
Let’s get your shop seen, trusted, and consistently reordered.
Top Shop is absolutely within reach.
